Industry Knowledge and Experience at Your Disposal
Early game build evaluation, sourcing mock reviews and case studies, or PR strategy support for internal and external stakeholders.
Providing a full media press office and influencer relations support is our bread and butter, but that's not all we can do. The Dead Good team has decades of combined experience and knowledge that some of our clients have tapped into in the form of our in-house consultancy service. We have provided counsel and insight on the likes of Marvel's Guardians of the Galaxy, and have been brought in at the very early stages of a game's development, allowing developers and publishers to better understand and predict how media and influencers might receive a key future release. In addition, Dead Good also has an extensive international contact book of ex-games media journalists who can provide mock reviews of a game before development has completed, providing invaluable feedback that can positively alter the final release.
Early game build evaluation to help refine key messaging as well as pinpointing gameplay elements we feel need highlighting. We are also able to source mock reviews to help better gauge media and influencer reaction, so the campaign can adapt accordingly.
Sometimes it's not just about talking to the media. Dead Good can also provide insight and support for intra / inter-departmental presentations. We understand the difference and requirements in presenting a clear PR strategy to internal or external stakeholders.
The Dead Good Approach
Established in 2012 by games industry veteran Stu Taylor, we ditch marketing buzzwords in favour of straight talking, and value establishing a truly collaborative relationship.Meet Dead Good PR