Global Media and Influencer Campaign

OPUS: Prism Peak

Influencer Relations

Consultancy

Communication Strategy

Media Outreach

Public Relations Strategy

Dead Good collaborated with Shueisha Games and SIGONO on the global media and influencer campaign for heartfelt, critically-acclaimed visual adventure, OPUS: Prism Peak.

Previews Through the Prism

The media and influencer teams worked in tandem to curate target lists across both audiences ahead of a digital press briefing to introduce the studio and publisher, as well as establish the game mechanics and key messaging. This foundation helped us broaden the audience with focused feature placements and secure appointments at Shueisha's booth during gamescom. Standout preview coverage during this period included Vandal (ES), 3D Juegos (ES), GameReactor (EU), Player (IT) and PC Gamer.

A GOTY Contender

Anticipation continued to rise following a demo drop and announcement that OPUS: Prism Peak would simultaneously launch on PC and Switch. Working alongside Shueisha, we formulated a review strategy that ensured the game received a 92 Metacritic rating within 30 minutes of the embargo lifting. Sentiment was firmly positive across the board, with critics applauding the game's standout narrative experience, and positioning the title as a Game of the Year contender. Key influencer campaign hits included Kastasclysm, WhatIfJulia, Yippee Ki Yay Mr Falcon, Best Indie Games and Yuniko0720, as well as provision of an exclusive branded launch kit featuring a camera.