Event management for global brand collaboration

PowerWash Simulator 2 Star Wars Pack

Event Management

Influencer Relations

Community Engagement

To mark a powerful brand collaboration, Dead Good delivered event ideation, co-ordination and execution in a galaxy far, far away...

The Event Pitch

We felt that the PowerWash Simulator 2 Star Wars Pack was a great opportunity to gather together gaming, film and lifestyle influencers to celebrate the intergalactic collaboration together with the FuturLab team. Our focus was to curate a memorable event that would deliver a significant amount of social coverage and awareness around launch time, supporting the work that we were already doing on the media PR and content creator organic and paid campaigns. Dead Good's event management service included planning and design, location scouting, budget admin, logistics, defining the guest experience, on-site execution and support, as well as post event analysis. The chosen venue was Madame Tussauds in London, where we took over the Star Wars section, incorporating the exhibit for the event - including having hands-on set ups with the game in Yoda's swamp, the Mos Eisley Cantina, and the cockpit of the Millennium Falcon.

Maximising ROI

Attendees were presented with a uniquely immersive experience, beginning with red carpet photo opportunities, and we further incorporated the game into the evening with a press presentation and Q&A with the FuturLab development team in the big screen theatre. Coverage from the event was largely driven through creator and press social channels, including TikTok, Instagram, X and YouTube. On the creator side, we saw an exceptional volume of coverage with Reels and social posts from the likes of the official Star Wars account, The Guardian, Outside Xbox, Salvahed, CharmTheGamer and TheSupplyDrop. We also saw a mix of content posted showing excitement for this collaboration and hands-on impressions from Star Wars fans such as LouiseJulie, Catamidala and MrLewisBlogs.