Short term global campaign for quirky indie gem
Grandma, No!
Communication Strategy
Consultancy
Influencer Relations
Media Outreach
Short term global campaign for quirky indie gem
A distinctly unique physics-based, chaotic and humorous title from WALLRIDE Games and Super Rare Games. In Grandma, No! players takes on the role of the titular pensioner, facing outlandish challenges and scenarios whilst babysitting their grandkid.
Dead Good continued its global PR agency collaboration with Super Rare Games on a quickfire, 4-month media and influencer campaign. We defined 5 key beats for the campaign: announcement (January), Steam Next Fest (February), online preview presentation* (March), release date reveal (April), and launch (May). * The title was featured in an online showcase event, as part of our wider remit to raise awareness of Super Rare Games as an indie publishing brand. We ran three sessions across different time zones to accommodate over 35 key global media from 8 countries.
We pre-seeded the game announcement with top tier global media, securing standout coverage with IGN, Future Games Show and Vice. For Steam NEXT Fest, we executed a targeted paid campaign involving eight influencers across Twitch, TikTok, and YouTube. Along with a curated earned organic campaign, this strategy boosted awareness and wishlists within a competitive landscape.
Dead Good Results
We leveraged our expertise and knowledge to brief the right media and creators on Grandma, No! ahead of the Steam NEXT Fest demo drop, as well as providing code well in advance of launch. Combined, this allowed us to effectively deliver quality media coverage, as well as earned organic content creator hits like Lirik, MaxTheInfinite and Yogscast.
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