EU Influencer Campaign

Persona 3 Portable x Persona 4 Golden

Influencer Relations
Communication Strategy
Persona 4 Golden

Dead Good collaborated with Atlus West and SEGA of America to bring two iconic, critically acclaimed JRPGs, Persona 3 Portable and Persona 4 Golden to FIGS territories on modern platforms for the first time.

The Challenge

Persona 3 originally launched in the west in 2006 as a Shin Megami Tensei title and Persona 4’s remaster, Persona 4 Golden, had released the previous year on other formats, so the challenge was to re-engage creators not just Persona 3 Golden but Persona 4 Golden once again, as well as appealing to a wider, more mainstream audience that may have missed the games the first time around.

Curating Success

We wanted to ensure there was good representation in each of key languages and a diverse cast of creators. DGPR put together a well-curated list of over 300 suitable FIGS targets that expanded on the existing known creators, fans of similar titles were approached. We achieved a 61% response rate to our outreach for organic content, and achieved coverage in French, Italian, Germany and Spanish for day one!

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Campaign Highlights

Dead Good Results

We achieved day one coverage in French, Italian, Germany and Spanish-language territories.

response rate (organic)
watched hours on launch week
unique viewers (launch weekend)

Client Feedback

Nataly Kyriacou

Nataly Kyriacou
Influencer Marketing @ SEGA

We’ve worked with the Dead Good team on multiple campaigns over the years at SEGA and they always deliver top tier influencer support for our product launches and events. The Dead Good team help us build stronger connections with our community.

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