Launch Stunt

Dead Island: Riptide Zombie Wedding

Communication Strategy
Community Engagement
Media Outreach
Video Production
Public Relations Strategy
Dead Island Riptide Zombie Wedding

To mark the release of Dead Island: Riptide, publisher Koch Media wanted to put on a launch event wedding celebration with a twist. The bride and groom, as well as the guests and vicar, were all zombies.

The Challenge

We needed to craft a story that would appeal to mainstream media as well as traditional games press. To do that we worked with a photographer and videographer to ensure that the assets produced were broadcast quality and compelling.

The Results

As well as pre-event outreach to news and picture desks, Dead Good collaborated with the bride and groom for a range of media interviews that continued post-wedding. Global mainstream media coverage, covering broadcast, print and online. The Dead Island: Riptide Zombie Wedding won 2x awards at Game Connection 2013.

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Dead Good Results

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Jeroen Janssen

Jeroen Janssen
CEO @ Happy Volcano

Dead Good has been a pleasure to work with, they know their stuff both on a PR and influencer level and come with loads of great ideas. There is a passion for games and that shows in enthusiasm and execution on all levels.

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